Schedule ｜ Marketing Agenda 2024

Schedule (2023)

DAY1 - 24th:Wed
DAY2 - 25th:Thu
DAY3 - 26th:Fri
DAY4 - 27th:Sat

- Time
- Place
- Contents
- 13:00
  
  -
  - Registration /Reception Doors Open
- 14:00
  
  Precious Hall
  - Brand Only Reception
    13th floor Rafale
    
    Rakuten's potential for marketing solutions utilizing purchase data.+
    
    Speaker
    
    Yuta Suzuki
    
    Rakuten Group, Inc.
    
    Ad Solutions Department Programmatic Product Section Manager
    
    Sponsor
  - 1F Umikaze
    
    Partner Only Reception
- 15:00
  
  -
  - Doors Open
- 15:30
  
  Precious Hall
  - Opening Remarks
    
    Speaker
    
    Hirohumi Nakano
    
    MC
    
    Rico Ootsuka
- 15:50
  
  Precious Hall
  - Keynote #1
    
    Speaker
    
    Hikaru Adachi
    
    FamilyMart Co.,Ltd.
    
    Executive Director and Chief Marketing Officer
    
    Yukihiro Kimura
    
    Kimura Global Marketing Inc./ A’alda Pte.Ltd.
    
    CEO/CMO
    
    Ryo Ishido
    
    Kobayashi Pharmaceutical Co.,Ltd.
    
    Executive Officer, Chief Digital Officer
    
    Moderator
    
    Motohiko Tokuriki
    
    note,Inc
    
    Blogger
- 16:40
  
  Precious Hall
  - Networking Break
- 17:00
  
  Precious Hall
  - Premium Presentation #1
    
    Why value co-creation is the future of Marketing?+
    
    Speaker
    
    Satoshi Oshima
    
    DENTSU INC.
    
    Integrated Solutions Division1, Senior Solution Director
    
    Sponsor
- 17:30
  
  Precious Hall
  - 10mins Presentation #1
    
    Title: Latest Report from "Loyalty Expo 2023": In-Depth Look at Award-Winning Loyalty Programs+
    
    Speaker
    
    Kosuke Sugaya
    
    Cheetah Digital Co., Ltd.
    
    Marketing Research & Market Development
    
    Sponsor
- 17:40
  
  Precious Hall
  - Young Creative Agenda Orientation sponsored by AID-DCC+
    
    Speaker
    
    Hikaru Adachi
    
    FamilyMart Co.,Ltd.
    
    Executive Director and Chief Marketing Officer
    
    Yukiya Hagihara
    
    Recruit
    
    Marketing Office CD
    
    Emi Sugino
    
    American Express
    
    ICS Marketing Manager
    
    KATAYAMA YOSHITAKE
    
    DAIKIN INDUSTRIES,LTD.
    
    Publicity Group 　manager
    
    Akihiro Jintoku
    
    Hachidaime Gihey
    
    DirectorCMO
    
    Screening Advisor
    
    YUKIHIRO TOMINAGA
    
    AID-DCC Inc.
    
    CEO/Executive Producer
    
    Yoshimitsu Sawamoto
    
    DENTSU GROUP INC.
    
    Growth Officer
    
    Sponsor
    
    Participating companies
    
    zeroichi inc.
    
    GMO NIKKO Inc.
    
    HAKUHODO
    
    puzzle inc.
    
    IREP Co., Ltd.
    
    AID-DCC Inc.
    
    ENJIN TOKYO
    
    TOHOKUSHINSHA FILM CORPORATION[
    
    Dentsu Digital Inc.
- 18:00
  
  Precious Hall
  - AID-DCC Presentation Time
- 18:05
  
  Precious Hall
  - Networking Break
- 18:20
  
  Precious Hall
  - 10mins Presentation #2
    
    How to get "fans" and be recognized as "chosen" brands+
    
    Speaker
    
    Hisanori Kaneshiro
    
    Kids Star Inc.
    
    Director
    
    Masaki Mitsui
    
    Bookoff Corporation Co., Ltd.
    
    Chain Service Promotion Office/Membership Service Planning Group Manager
    
    Sponsor
- 18:30
  
  Precious Hall
  - 30mins Presentation #1
    
    Innovative Marketing with Generative AI × LINE Commerce: Digital Synergy
    between Atouch and Gakken Group+
    
    Speaker
    
    shinsuke inoue
    
    Iris data lab Inc.
    
    Director
    
    Keiichi Kimura
    
    Gakken Holdings Co., Ltd.
    
    Digital Strategy Office
    
    Noriaki Adachi
    
    IRIS DataLabo inc,
    
    CEO
    
    Sponsor
- 19:00
  
  Precious Hall
  - Premium Presentation #2
    
    TV CM DX Frontline〜Exploring the Inside Story of Subaru’s Reform〜+
    
    Speaker
    
    Masaki Tabe
    
    NOVASELL INC.
    
    Representative Director and President
    
    Atsushi Yasumuro
    
    SUBARU Co
    
    Marketing Department Advertising Section/Manager
    
    Sponsor
- 19:30
  
  -
  - Moving
- 20:00
  
  Zakimi Castle Ruins
  - Networking Party
- 21:30
  
  -
  - End of Day 1
- 22:00
  
  Precious Hall
  - Night Agenda (applicants only)
  - Night Agenda (applicants only)
  - Night Agenda (applicants only)
- Time
- Place
- Contents
- 07:30
  
  -
  - Doors Open
- 08:00
  
  Precious Hall
  - Networking breakfast
  - Breakfast Presentation #1
    
    Sponsor
  - Breakfast Presentation #2
- 09:00
  
  Precious Hall
  - Keynote #2+
    
    Speaker
    
    Toru Isobe
    
    Preferred Robotics, Inc.
    
    Chief Executive Officer
    
    Moderator
    
    Tomonobu Tominaga
- 09:50
  
  Precious Hall
  - Networking Break
- 10:10
  
  Precious Hall
  - 30mins Presentation #2
    
    Sophisticated Communication for the Next Customer Experience -Pasona's new
    initiatives through MicoCloud+
    
    Speaker
    
    Sho Hasatani
    
    Micoworks Inc.
    
    Sales Division Vice President of Sales
    
    Akira Kodama
    
    Pasona Inc.
    
    Marketing Division, Team Manager
    
    Sponsor
- 10:40
  
  Precious Hall
  - 30mins Presentation #3
    
    Transforming Apparel Shopping! The Evolution of Customer Experience Enabled+
    
    Speaker
    
    Akira Nakamura
    
    Ayudante, Inc.
    
    Digital Solution Division Senior Data Solutions Consultant
    
    Takahiro Mashiko
    
    Ayudante, Inc.
    
    Digital Solution Division/Data solution consultant
    
    yoshihiro fujita
    
    Ayudante, Inc.
    
    digital solution Division
    
    Sponsor
- 11:10
  
  Precious Hall
  - 10mins Presentation #3
    
    Still unnoticed "untouched 5 trillion yen market" strategy.+
    
    Speaker
    
    Hideaki Komuro
    
    Wovn Technologies,Inc.
    
    Product Strategy Office/HEAD
    
    Sponsor
- 11:20
  
  Precious Hall
  - Networking Break
- 11:35
  
  Precious Hall
  - 10mins Presentation #4
    
    Talking with BASE FOOD What is customer-driven marketing with a focus on community?+
    
    Speaker
    
    Nobuhiro Sugiyama
    
    commmune inc
    
    CMO
    
    Chihiro Yoshida
    
    BASE FOOD inc.
    
    Community Manager
    
    Sponsor
- 11:45
  
  Precious Hall
  - 10mins Presentation #5
    
    Appier's AI Development Service: Your Idea, Our Expertise+
    
    Speaker
    
    Chikayoshi Kimura
    
    Appier Group K.K.
    
    Head of Enterprise Solution Sales, JP
    
    Sponsor
- 11:55
  
  Precious Hall
  - 10mins Presentation #6
    
    Fan Marketing Case Studies+
    
    Speaker
    
    Shotaro Sembayashi
    
    visumo Inc.
    
    Director
    
    Sponsor
- 12:05
  
  Precious Hall
  - 30mins Presentation #4
    
    Is Online-based Thinking the Secret to Success? The key of Sundrug
    Customer-Oriented Omni-Channel Strategy+
    
    Speaker
    
    Katsuhiko Kayama
    
    Shopify Japan
    
    Shopify Plus
    
    Chika Tamaru
    
    SUNDRUG Co., LTD,
    
    Executive Officer
    
    Sponsor
- 12:35
  
  Precious Hall
  - Networking Lunch
  - Lunch Presentation #1
    
    How effective the promotion that utilizes the purchase data and space of
    convenience stores is+
    
    Speaker
    
    Chiaki Murakami
    
    Data One, Corp.
    
    Sales Division 3, Director
    
    Sponsor
  - Lunch Presentation #2
    
    Sales are growing! Introduction to VTuber, the latest marketing method.+
    
    Speaker
    
    Yui Otsuki
    
    FinT Corporation
    
    CEO
    
    Sponsor
- 13:35
  
  Precious Hall
  - 10mins Presentation #7
    
    Three major questions for the First Mass Marketing. Telecy, a leading
    company of operational TV commercials explains in detail!+
    
    Speaker
    
    Ken Doi
    
    TELECY INC.
    
    CEO
    
    Shintaro Ushimaru
    
    NINJAPAN Inc.
    
    Marketing Department, Director
    
    Sponsor
- 13:45
  
  Precious Hall
  - 30mins Presentation #5
    
    Wake up! Manager！+
    
    Speaker
    
    MASAYUKI HORI
    
    SAKUSEN TOKYO Inc.
    
    CEO
    
    Tomonobu Tominaga
    
    Sponsor
- 14:15
  
  Precious Hall
  - 30mins Presentation #6
    
    Good ideas come from gap.+
    
    Speaker
    
    Tomotake Kawagoe
    
    Best In Class Producers Inc.
    
    Creative Director
    
    Mikiko Ito
    
    Best In Class Producers Inc.
    
    manager
    
    Sponsor
- 14:45
  
  -
  - Recreation
- 18:30
  
  1F Umikaze
  - Brand Only Reception
    
    Transforming the Process of Discovering Ideas by Fusing AI and Humans into a Single System ~Lion Case Study~
    +
    
    Speaker
    
    Seiichiro Watanabe
    
    MetaSite inc.
    
    Project Planning and development Department
    
    Hironobu Yokote
    
    LION CORPORATION
    
    Fabric Care Business Department General Manager
    
    Sponsor
- 19:00
  
  -
  - Moving
- 19:40
  
  -
  - Networking Party
- 21:10
  
  -
  - End of Day 2
- 21:50
  
  -
  - The Special Event(applicants only)
    
    Speaker
    
    Norihiko Takahiro
    
    Graduate School of Social Design
    
    Specially-Appointed Professor
  - 13th floor Rafale
    
    The Special Event(applicants only)
- Time
- Place
- Contents
- 06:00
  
  -
  - The Special Event(applicants only)
- 07:30
  
  -
  - Doors Open
- 08:00
  
  Precious Hall
  - Networking breakfast
  - Breakfast Presentation #3+
    
    Speaker
    
    Takuto Nagamatsu
    
    MEMBERS Co.,Ltd
    
    Wakaba Yamazaki
    
    Members Co.,Ltd.
    
    Account manager
    
    Ryusuke Saito
    
    Members Co., Ltd.
    
    Lead Generation,Manager
    
    Sponsor
  - Breakfast Presentation #4
- 09:00
  
  Precious Hall
  - Keynote #3+
    
    Speaker
    
    Koichi Mizutome
    
    FOOD & LIFE COMPANIES LTD..
    
    President & CEO
    
    Moderator
    
    Hikaru Adachi
    
    FamilyMart Co.,Ltd.
    
    Executive Director and Chief Marketing Officer
- 09:50
  
  Precious Hall
  - Networking Break
- 10:10
  
  Precious Hall
  - 30mins Presentation #7
    
    Creating and Cultivating a New Relationship Between bussiness company and Partner Companies: Leveraging Data Utilization and Digital Transformation+
    
    Speaker
    
    YUSUKE AIZAWA
    
    CyberAgent, Inc.
    
    Internet Advertising Headquarters Data business　Business manager
    
    Daisuke Tomozawa
    
    edesign Insulance
    
    CMO
    
    Sponsor
- 10:40
  
  Precious Hall
  - 10mins Presentation #8
    
    Will SEO become unnecessary with Generative AI？+
    
    Speaker
    
    Keisuke Murao
    
    Faber Company Inc.
    
    Mieruca Division/Manager
    
    Sponsor
- 10:50
  
  Precious Hall
  - 10mins Presentation #9
    
    Digital media to be used visible from integrated TV and digital marketing solutions+
    
    Speaker
    
    Nobuya Osawa
    
    Nielsen Digital Co., Ltd.
    
    Sales & Analytics Director
    
    Sponsor
- 11:00
  
  Precious Hall
  - 10mins Presentation #10
    
    Motion to Emotion: Video to create strong connection with consumers+
    
    Speaker
    
    Yusaku Takizawa
    
    Loop Now Technologies, Inc
    
    Country Manager
    
    KAZUKI TAJIMA
    
    Loop Now Technologies K.K.
    
    Vice President
    
    Sponsor
- 11:10
  
  Precious Hall
  - Networking Break / Moving
- 11:25
  
  2F Royal Hall
- 11:55
  
  2F Royal Hall
  - Networking Break
- 12:05
  
  2F Royal Hall
- 12:35
  
  Precious Hall
  - Networking Lunch
  - Lunch Presentation #3
    
    How deep can we analyze mobile/app data? 〜Let's deep dive into Market Analysis〜+
    
    Speaker
    
    Sho Ueda
    
    data.ai
    
    Account Management Senior Account Manager
    
    Shodai Tanno
    
    data.ai
    
    Account Executive
    
    Sponsor
  - Lunch Presentation #4
- 13:35
  
  Precious Hall
  - Keynote #4+
    
    Speaker
    
    Yohei Onishi
    
    I-ne Co., Ltd.
    
    CEO
    
    Moderator
    
    Etsuko Kazaguchi
    
    IBM Japan, Ltd.
    
    Chief Marketing Office & Vice President, Marketing
- 14:25
  
  Precious Hall
  - Networking Break
- 14:45
  
  Precious Hall
  - 10mins Presentation #11
    
    Ideas thrive in data-democratized marketing organizations+
    
    Speaker
    
    Erika Mihara
    
    Uncover Truth Inc.
    
    DX-Accelerator team, leader
    
    Sponsor
- 14:55
  
  Precious Hall
  - 10mins Presentation #12
    
    Effectiveness of “Community” in Marketing Based on Loyal Customers+
    
    Speaker
    
    Shota Sato
    
    Asobica, Inc.
    
    Sales Manager, Business Promotion Office Manager
    
    Sponsor
- 15:05
  
  Precious Hall
  - 10mins Presentation #13
    
    A Case study of adverification initiatives shared by brand advertiser+
    
    Speaker
    
    Shohei Komatsu
    
    DoubleVerify
    
    Business Director, Sales
    
    Takuya Kubo
    
    Sumitomo Mitsui Card Company, Limited
    
    Marketing Division
    
    Sponsor
- 15:15
  
  Precious Hall
  - 10mins Presentation #14
    
    What is operational creative for digital good results?+
    
    Speaker
    
    Mai Harada
    
    RICHKA Inc.
    
    Brand Div/Business Development Sec/Business Producer
    
    Sponsor
- 15:25
  
  Precious Hall
  - 10mins Presentation #15
    
    Qualtrics: An Experience Management(XM) Platform+
    
    Speaker
    
    Shin Teraguchi
    
    Qualtrics Japan
    
    Senior Sales Development Representative
    
    Sponsor
- 15:35
  
  Precious Hall
  - 10mins Presentation #16
    
    Influencer Marketing Beyond Buzz+
    
    Speaker
    
    Ryota Abukawa
    
    THECOO Inc.
    
    Marketing Division, Digital Marketing Department
    
    Sponsor
- 15:45
  
  Precious Hall
  - Networking Break
- 16:00
  
  Precious Hall
  - RoundTable Discussion
    
    Let's put our heads together to deliver a state-of-art customer engagement+
    
    Speaker
    
    Atsushi Yoshinaga
    
    Braze
    
    Senior Growth Engineer, Product & Growth
    
    Yuka Handa
    
    Braza KK.
    
    Product&Growth/ Growth Engineer
    
    Taku Kakino
    
    Braze
    
    Senior Director, Marketing, Strategy & Operation
    
    Sponsor
- 17:30
  
  Precious Hall
  - Networking Break
- 17:45
  
  Precious Hall
  - 30mins Presentation #8
    
    Stepping up to Higher LTVs〜Decision-Making through Customer Understanding 〜+
    
    Speaker
    
    Mahiro Saka
    
    PLAID, inc
    
    Marketing Dept, Executive Officer
    
    Sponsor
- 18:15
  
  Precious Hall
  - 10mins Presentation #17
    
    Contribute to future business growth through branding+
    
    Speaker
    
    Hiroshi Tanaka
    
    Dentsu Consulting Inc.
    
    Partner, Business Consulting Group
    
    Naoki Mori
    
    DENTSU Inc.
    
    General Manager of Experience Design Department
    
    Sponsor
- 18:25
  
  Precious Hall
  - Young Creative Agenda Announce of the results+
    
    Speaker
    
    Hikaru Adachi
    
    FamilyMart Co.,Ltd.
    
    Executive Director and Chief Marketing Officer
    
    Yukiya Hagihara
    
    Recruit
    
    Marketing Office CD
    
    Emi Sugino
    
    American Express
    
    ICS Marketing Manager
    
    KATAYAMA YOSHITAKE
    
    DAIKIN INDUSTRIES,LTD.
    
    Publicity Group 　manager
    
    Akihiro Jintoku
    
    Hachidaime Gihey
    
    DirectorCMO
    
    Screening Advisor
    
    YUKIHIRO TOMINAGA
    
    AID-DCC Inc.
    
    CEO/Executive Producer
    
    Yoshimitsu Sawamoto
    
    DENTSU GROUP INC.
    
    Growth Officer
    
    Sponsor
    
    Participating companies
    
    zeroichi inc.
    
    GMO NIKKO Inc.
    
    HAKUHODO
    
    puzzle inc.
    
    IREP Co., Ltd.
    
    AID-DCC Inc.
    
    ENJIN TOKYO
    
    TOHOKUSHINSHA FILM CORPORATION[
    
    Dentsu Digital Inc.
- 18:55
  
  Precious Hall
  - Networking Break
- 19:10
  
  Precious Hall
  - Wrap Up Discussion
    
    Speaker
    
    Motohiko Tokuriki
    
    note,Inc
    
    Blogger
- 19:50
  
  -
  - Moving
- 20:10
  
  Hotel Poolside
  - Networking Party
- 21:40
  
  -
  - End of Day 3
- 22:00
  
  -
  - Night Agenda (applicants only)
- Time
- Place
- Contents
- -
  
  -
  - Departure Day

※Schedule subject to change.